Cosmetic consumers are a smart bunch. For years, the cosmetics industry plied its buying public with a huge range of skin creams, anti-wrinkle treatments and a host of other products, all promising to miraculously regenerate aging skin into dewy, soft skin in the first flush of youth. The bitter truth was that many of these products didn't work, and consumers got tired with parting with their hard-earned cash on pots of cream that just didn't work. That was until a new type of cosmetic came along that seemed to have much more to offer than just good moisturising properties - functional cosmetics.
Prevention
and symbiosis
The
buying public is much smarter than advertisers would have you believe. They
understand that prevention is far better than a reactive approach to enhancing
and maintaining their good looks. This is why more consumers are adopting
functional beauty regimes to reverse the signs of aging. Nearly half of
skincare sales are in facial, hand and body care, and it is a market worth
billions of pounds every year. foundation cream
In recent years, reports have shown that there has been a shift towards
cosmetic products with health benefits, rather than just aesthetic value. The
rise of functional ingredients backed by scientific research has been a
contributing factor in creating this ground shift. Ingredients including
vitamins, minerals and essential oils have all been increasingly incorporated
into cosmetic products with the aim of imparting sought-after functionality.
The theory is that functional cosmetics aren't just good for fighting off the
signs of aging - they're good for your whole body.
This
symbiotic approach to functional cosmetics isn't just a fad that means
manufacturers add the latest 'natural' ingredient to their product and market
it as a miracle cure for wrinkles. The hype is actually backed up with hard,
scientific facts and a plethora of research into the properties of a wide range
of plant extracts, often taken from plants referred to as 'super-herbs'.
Collagen
- the perfect example of functional cosmetics at work
Take,
for example, the subject of collagen. The principal protein in connective
tissue, collagen is a fibrous, structural molecule that provides strength and
elasticity to tissue, skin, cartilage, ligaments, tendons and bones. Synthetic
collagen is a miracle for clinical cosmetics, but the discovery of Functional
Keratin by scientists working on the research and development team of an anti
aging skin care company in New Zealand
is just as miraculous for the functional cosmetics industry. cosmetic
shop Functional Keratin has been found to elevate the production rate of
not only the body's collagen, but elastin as well. It works in harmony with the
body's natural biological systems to stimulate the natural growth of both
collagen and elastin, encouraging it to work naturally, rather than relying on
an injection of synthetic collagen or using a product that has synthetic
collagen as an active ingredient. And it seems to work far more effectively
than any synthetic substance the scientists can come up with.
Having
the ability to simply grow your own collagen at a much higher rate eliminates
the need for taking collagen injections, thereby removing the introduction of a
synthetic drug into your system. bb cream price
The increase in structural tissue that is naturally produced will be enough to
make a real difference in skin tone and condition. Some products also contain
an ingredient that will raise the amount of hyaluronic acid present in the
skin, improving the texture of the skin.
This
is why the interest in functional cosmetics is growing, and expect to see this
currently unknown phrase cropping up in articles, advertising and packaging
across the board. Functional cosmetics, up until now primarily associated with
cosmetic dentistry, has made the leap into the wider market and is promoting a
more natural way of fighting the signs of aging skin and combating wrinkles -
not through synthetic means but by working in synergy with the body's natural
ability to heal itself. This holistic approach is bound to be popular with a public
who are becoming increasingly wary of synthetic products that promise the
earth, but rarely deliver results.
1 Comments
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